Introducing the author of these blogs, Dr. Bruce Parker. Dr Bruce is a luminary in the realm of the business of chiropractic, whose journey embodies a fusion of expertise, passion, and entrepreneurial zeal. A graduate of Palmer Chiropractic College, Iowa, Dr. Parker embarked on a mission to revolutionize healthcare standards and redefine the paradigm of patient care. With an unwavering commitment to the principles of practice ownership as a for-profit enterprise, free from the influence of Big Pharma and the influence of medical insurance guidelines attempting to direct a practice that is the complete opposite of their organizers, which is to control the care the algorithms deem as “medically necessary” rather than chiropracticly  necessary, which promoted Dr. Bruce to embark on a transformative odyssey.